It’s 11:10 and the biggest cheer heard around Centeroo, the outdoor mall that is the heart of the festival, has nothing to do with music.

Here we are nine hours after arrival and I’ve found the people. Lots of them. They were out there all along, either coming late to the party or just stuck in traffic.

MANCHESTER, TENN. — Music lovers will raise about $550,000 for charities at Bonnaroo this year on top of the estimated $20 million economic impact to Manchester and Coffee County, festival generates, co-producer Ashley Capps said Thursday.

The four-day Bonnaroo Music & Arts Festival, which draws tens of thousands of music fans to a 700-acre farm in Manchester, Tenn., continues through Sunday night. During last year’s event, hundreds of attendees took advantage of daily yoga exercises in the Centeroo area.

We arrived at media checkin an hour later than we’d hoped. Not because of traffic. In fact, we saw very little traffic on the super-secret back entrance route that we took to avoid the bumper-to-bumper stuff on I-24.

When Bonnaroo Music and Arts Festival organizers bought the farm, so to speak, in Manchester, Tenn., it was a good thing.

Don’t have a ticket to Bonnaroo but still want to go?

* WHAT YOU’LL PAY: The Web site for the Bonnaroo Music & Arts Festival, scheduled June 12-15 in Manchester, Tenn., reports that tickets at the first two price levels have sold out. Still remaining are tickets priced at $244.50.